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June 4, 2012

TIS THE SEASON FOR WEDDINGS

Filed under: 2012 — Tags: , , , , , — Zapwater Communications @ 2:48 pm

Summer has sprung and with it comes wedding season! When you hit a certain age, it seems that you spend every single weekend, vacation day and dime on being in, at or part of a wedding. I have found that people come out of the woodwork once they get that ring from their prince charming. Sure, I haven’t seen you since kindergarten, or your mom and my mom were co-workers 10 years ago, I would love to attend your wedding!  Every time I open facebook, my news feed is littered with pictures of rings, engagement photos, wedding planning and bachelorette parties.  The wedding bells follow me to work as you can basically plan a wedding with Zapwater clients!

Groom and Groomsmen ties from TheTieBar.com

Outstanding wedding catering from Blue Plate Chicago

A pre-wedding diet plan with Downsize Fitness

In the end, weddings are (usually) a blast full of great food, cocktails, friends and family and I am happy to attend every single one. We may as well live it up while we can because we all know what happens next – first comes love, then comes marriage, then comes babies in the baby carriage (eeek!)

Mimi Clark

June 1, 2012

THE (SOMETIMES) FABULOUS LIFE OF AN INTERN

Filed under: 2012 — Tags: , , — Zapwater Communications @ 3:28 pm

Some people seem to think that being in PR is only about going to parties (who are these people and do they live under a rock!) but it’s actually a lot of hard work that goes into planning, executing and pitching events for clients, even as an intern. Some tasks for an intern helping with an event include managing large guest lists, checking in guests or following a photographer and captioning photos. After 5 internships I became accustomed to working at events and never seeing the other side of what working publicists do at events (talking to media, networking and building relationships, making sure things are moving smoothly).  I was lucky enough over the past few weeks to not only help plan and attend a few of Zapwater’s amazing events for some lifestyle and hospitality clients, but also enjoy myself and see up close what working publicists do.

 Haberdash Look book Event

Ok, I actually had to work the door at this one. However, the event was definitely a sight. Showcasing Chicago’s hottest chefs and restaurateurs, Haberdash and Haberdash EDC hosted a bash in both stores for their new look book. While checking in guests, I got to meet and mingle with a few members of the Chicago media as they entered the event. I was very happy to be a part of this event. It proved to be tremendously successful and truly one of a kind.

 Sebastien Grey Summer Fashion Show at The Underground

I have worked mostly with lifestyle clients throughout my career as an intern. Although I have worked several fashion events, I had yet to see a client’s fashion show. At the Sebastien Grey event at the underground, my dream of being front and center for a client’s fashion show came true. Sebastien Grey showcased their suits on a runway perched in the middle of underground. The show was followed by high-energy hip hop dancers (also dressed in suits) with blaring music and sharp dance moves.

 Although being an intern requires hard work on a daily basis, it is nice to know that sometimes you get to see the fruits of your labor and actually enjoy them!

Camille Smith

May 21, 2012

DOWNSIZE FITNESS: TACKLING AMERICA’S OBESITY EPIDEMIC

Filed under: 2011 — Tags: , , , — Zapwater Communications @ 2:48 pm

On Monday May 7, the American Journal of Preventive Medicine released a report that estimates 42 percent of the U.S. population will be obese by 2030. The report also predicts that the proportion of Americans, who are severely obese, meaning more than 100 pounds overweight, will reach 11 percent, about double the current weight. One of the authors Eric Finkelstein said that efforts aimed at helping people lose weight has so far proven relatively ineffective. In conjunction, just last week HBO released a new four-part documentary called The Weight of the Nationwhich focuses on the obesity epidemic.

 One of our clients, Downsize Fitness (www.downsizefitness.com), a gym specifically designed for overweight and obese individuals provides a welcoming environment that eliminates the self-conscious and alienating atmosphere felt in most conventional gyms. With two locations in Chicago and Las Vegas, and a Dallas gym opening in mid-summer, the gym is exclusively eligible to members who have 50 pounds or more to lose. Downsize Fitness is committed to reversing the country’s obesity epidemic by providing long-term weight loss strategies that focus on sustainable wellness. The staff works closely with members in a team-inspired environment to alter their lifestyles, nutritional habits, and fitness routine.

 

 Check out the Downsize Fitness Facebook page and see some amazing member testimonials and weight loss progress. https://www.facebook.com/DownsizeFitness

 HBO’s four-part series premiered last week and can be viewed here.

Stephanie Reay

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