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Zapwater has gained a reputation for being an earned media relations powerhouse. We customize story angles and leverage our clients’ priority messaging to generate earned coverage that tells a story, garners awareness, and moves the needle in the right direction. The agency continues to nurture relationships with print, online, and broadcast journalists across the globe and stays in tune with new mediums in the ever-evolving media industry. We provide original, captivating content and compelling stories, and this winning formula achieves consistent, transformative publicity for our clients.

Zapwater knows a creative, thoughtful, and targeted social media strategy has the power to accelerate a brand’s bottom line results. Our team of social media experts is skilled at foreseeing social trends. We select the right channels to deploy content in a way that will generate brand awareness, develop follower loyalty, and position our clients at the forefront of their respective industries. As data-driven social experts, we’re always assessing our clients’ pages to ensure we know when, how, and what is going to increase engagement and influence purchasing decisions. Our team can strategically amplify messaging and optimize integrated communications campaigns using a wide range of services including content curation and creation, community management, detailed social listening, and owned social advertising.

As an early adopter of influencer marketing, Zapwater is an experienced ally when brands wish to harness the power of influencers. We analyze reach, engagement, authenticity, relevance, and resonance to recommend influencers on a paid or earned partnership level, who will complement a brand and successfully increase awareness amongst the right audiences. From initial outreach to partnership agreements, our longstanding relationships with micro to macro talent in a variety of verticals allow us to effortlessly navigate the influencer landscape and ensure partnerships are tailored for optimal results. Our marketing savvy within this area has also allowed us to deploy influencer strategies that provide measurable results and drive purchases through affiliate programs. Whether a brand is looking for a CSP, CPA, or PPC model, our team evaluates the best structure to amplify content and increase conversion.

Establishing partnerships with likeminded brands, organizations, and non-profits can take a strategy to the next level. When done correctly, collaborations expose a brand to new audiences, establish credibility and enhance corporate reputation. Zapwater leverages our connections and networks to create partnerships that make sense and reach consumers in a meaningful way.

Zapwater develops integrated marketing campaigns that drive value and sales. We implement cross-functional programs to support a client’s growth strategy and brand aspirations. Our marketing programs target, attract, and engage consumers. From campaign and brand management to strategic planning and digital marketing, we employ the most effective tools available to elevate a brand’s campaign above its competitive set.

Events bring a brand to life and create the perfect opportunity to engage with key audiences. Zapwater collaborates with clients to facilitate every aspect of events – concept development, event flow, partnerships, guest experiences, and onsite staffing. From virtual webinars to digital meetups and intimate events to large group experiences, our expert team can conceptualize and manage an event while also layering in media relations and social media strategies to ensure efforts are augmented and optimized to reach additional audiences.

Zapwater leverages its communications expertise to assist in emergency or impending crisis-related situations. Whether it is a product recall, recovery strategy, or reputation management, the Zapwater team provides strategic counsel to skillfully mitigate and resolve crises. Zapwater’s corporate and political experience in image management guides its strategies to protect the reputation of its clients.