CHICAGO SUN-TIMES - DAVID ZAPATA ON ADDING A NEW ROUTE TO HIS CHICAGO BUSINESS

A Chicago businessman with a passion for travel is redirecting his public-relations firm.

Meet David Zapata, the founder of Zapwater public relations firm, which for years has represented hotels, restaurants and business in hospitality. More recently, Zapwater has added destination marketing to its repertoire. It enlists writers and “influencers” (folks with a lot of social media followers) to promote the far-away destinations on their various social media sites.

For the country of Serbia, for example, Zapwater sent bloggers and Instagram celebrities to write about what they saw. “They’re helping change the dialogue about a fascinating country” and the economies, says Zapata, who graduated from college dreaming he’d one day work for an NGO in a faraway country. Instead, he started a public-relations firm.

To read the full article from Chicago Sun-Times Columnist, Shia Kapos, visit the link below.