CONDÉ NAST TRAVELER - BLACK TRAVELERS ARE ALWAYS DEPICTED AS LOCALS, NEVER THE EXPLORERS

Explorers have been deified through history. They have shaped our modern understanding of what it means to move around and discover the world—and who is granted the privilege to do so. Yet while many intrepid travelers are—and have always been—Black, their stories remain sidelined.

Finding spaces to tell those stories is not always easy. Jennifer Johnson, vice president of Zapwater Communications, notes the lack of Black journalists or regular contributors on the mastheads of major publications, and says that public relations representatives sometimes have to advocate even more so on behalf of Black media outlets to convince clients of their value. Firms like Zapwater have made a commitment to do more community outreach, even offering pro-bono services to Black-owned businesses in cities where they operate.

To read the full article from Condé Nast Traveler, visit the link below.