ETHIOPIAN AIRLINES APPOINTS ZAPWATER AS THE PUBLIC RELATIONS & MARKETING AGENCY OF RECORD IN NORTH AMERICA

Zapwater Communications to Position Ethiopian as the Favorite Airline when Traveling to Africa and Further Promote the Airline as an Industry Leader

 CHICAGO (August 17, 2021) – Ethiopian Airlines (Ethiopian), the largest airline in Africa, has selected Zapwater Communications as its North American public relations and marketing agency of record. The agency will help manage Ethiopian’s marketing and communications in North America, including media relations, influencer relations, strategic partnerships and events.

 A proud member of Star Alliance, Ethiopian currently services 62 cities in Africa and more than 127 international passenger and cargo destinations across five continents including Washington  D.C., Chicago, New Jersey, New York and Toronto in North America. Ethiopian has retained Zapwater to promote tourism to Ethiopia and position the airline as the premier carrier when traveling to Africa. 

“Ethiopian Airlines is the gateway to Africa,” explains David Zapata, President at Zapwater. “It’s an honor to be working with one of the fastest growing airlines in the world. We look forward to further developing relationships with African tourism boards and expanding our global airline practice with an airline that has been a pioneer in African aviation for decades.”   

Operating more than 128 of the youngest and most modern fleet, Ethiopian has continuously paved the way for African aviation through the introduction of new aviation technology and systems. The airline was the first to provide jet service to the African continent and serviced the first African B767, the first African B777-200LR and the first African, and second only, B787 Dreamliner to operate outside of Japan. Once again leading the way, Ethiopian was the first airline in Africa to acquire Airbus A350 XWB and the first African airline to operate the latest Boeing 787-9. 

Zapwater’s engagement with the airline began in July 2021 and will be managed primarily out of the agency’s Chicago office. 

For more information about Ethiopian Airlines, please visit https://www.ethiopianairlines.com/aa

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ABOUT ETHIOPIAN AIRLINES
Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seventy-five years of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success. Ethiopian commands the lion’s share of the Pan-African passenger and cargo network operating the youngest and most modern fleet to 127 international passenger and cargo destinations across five continents. Ethiopian fleet includes ultra modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft. Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with Seven business units: Ethiopian International Services; Ethiopian Cargo & Logistics Services; Ethiopian MRO Services; Ethiopian Aviation Academy; Ethiopian ADD Hub Ground Services, Ethiopian Airports Services and Ethiopian Express Services (Domestic). Ethiopian is a multi-award-winning airline registering an average growth of 25% in the past seven years.