TRAVEL LIFESTYLE NETWORK STRENGTHENS ITS NETWORK IN THE AMERICAS

TLN's American partners had their first regional meeting in Buenos Aires  

Buenos Aires, March 14, 2022 – The Travel Lifestyle Network (TLN) successfully concluded its first regional meeting of the Americas, which took place in Buenos Aires on March 3 and 4. 

American partners from the leading global network of marketing, communication and public relations agencies in the Travel and Lifestyle segment met to discuss the regional landscape, explore opportunities for synergy, share best practices and strengthen personal ties. 

With respect to Latin America, it was agreed to promote the use of the network to offer customers regional coverage from the Miami hub, a gateway to Latin American markets. 

In the case of Brazil, B4Tcomm will be the one who has the last word regarding the strategy to be implemented in the South American giant, while the Mexican Alchemia will be the one who contributes its expertise and local knowledge in Mexico and Central America. 

For its part, Sinergia Marketing Turístico, host of the regional meeting, will cover Spanish-speaking South America, concentrating its efforts in Argentina and the Southern Cone; from where it will provide support to Colombia and Peru to the incorporation of a local partner. 

Finally, it will seek to reach the Canadian audience, both English and French speaking, through the local partner Marelle Communications, recently incorporated into the network. 

In this way, clients of the regional network will benefit from obtaining continental coverage through a single point of contact, while ensuring brand integrity and message consistency. 

David Zapata, CEO of Zapwater Communications, and member of the network's board of directors for the Americas, said: "As a result of the pandemic first and Russia's invasion of Ukraine later, we have seen an increase in the number of trips within the Americas, which is accentuated by the relative calm prevailing in the region." 

"This opens an opportunity for those destinations and brands that wish to increase their visibility and recognition in the continent's source markets, which on the other hand shows encouraging signs of recovery." 

María José González, founder of Sinergia Marketing Turístico, added: "We want to invite all destinations and tourism providers in South America to explore synergies with the Travel Lifestyle Network and thus have local allies on the ground, not only in the Americas, but in the five continents." 

As part of the social program, the participants of the meeting enjoyed a dinner show in Rojo Tango and a peaceful country day at La Bandada.