TRICOCI SALONS & SPAS RETAINS ZAPWATER COMMUNICATIONS AS AGENCY OF RECORD

CHICAGO, IL (January 24, 2023) - Zapwater Communications, Inc. has been named U.S. Public Relations Agency of Record for Tricoci Salons & Spas. The agency will manage U.S. communications on behalf of the luxury salon and spa, including media relations, strategic partnerships, and events.  

Tricoci offers 13 dynamic locations throughout Chicagoland to deliver the industry’s latest trends and innovations including Bellami hair extensions, bespoke color services, and advanced face and body treatments including red light therapy, Hydrafacial™, Dermasound, and cryotherapy. Specializing in fresh, modern hair transformations, advanced skin treatments, massages, nail services and more, Tricoci’s highly skilled, specialized team works closely with each guest to develop a personalized plan for achieving their beauty and wellness goals.

Zapwater will collaborate with the brand’s in-house marketing and communications team to drive awareness and company growth on a local, regional, and national level.

“We are thrilled to represent Tricoci Salons & Spas,” said Amanda ReCupido, Managing Director of Zapwater’s Chicago office. “Tricoci is driving industry innovation along with providing personalized and trend-forward experiences, that prioritizes artistry and the latest technology, for their valued guests. Our team is honored to be a part of telling that story.”

“We are excited to be teaming up with Zapwater,” said Kristen Chase, Chief Marketing Officer of Tricoci. “It was important to us to select a partner that truly understands what today’s beauty and wellness consumer desires, enabling them to support us in deepening our brand equity through a thoughtful and unexpected integrated marketing strategy.”

Tricoci joins Zapwater’s rapidly growing beauty expertise including beauty clients like Advanced Clinicals, Dr. Scholl’s and Amope.

For more information on Tricoci Salon & Spas, please visit www.tricoci.com.