ZAPWATER COMMUNICATIONS APPOINTED NORTH AMERICAN DESTINATION MARKETING & REPRESENTATION AGENCY OF RECORD FOR GRENADA TOURISM AUTHORITY

MIAMI, Fla. – December 6, 2023 – Zapwater Communications, Inc., an award-winning integrated communications agency specializing in travel and lifestyle brands, announces it has been named North American public relations and destination marketing agency of record by Grenada Tourism Authority (GTA), the government agency responsible for promoting tourism and raising the visibility of the tri-island nation of Grenada, Carriacou and Petite Martinique.  The agency will lead public relations and influencer marketing.

After a competitive pitch and tender process, Zapwater was awarded the yearlong contract, which will be led by the agency's Miami office.  

“We’re honored to be selected as a marketing partner by Grenada,” said Holly Zawyer, managing director of Zapwater’s Miami office. “Our agency has a long history working with the destination, and we are excited to be able to work alongside the team at the Grenada Tourism Authority to create meaningful strategies that will bring awareness to the destination.”

The contract began October 1, 2023, and the agency began work immediately to launch a new Jet Blue route from Boston Logan International Airport (BOS) to Grenada this week.  

For more information about the Grenada Tourism Authority and Grenada tourism, please visit https://www.puregrenada.com