PAN PACIFIC HOTELS GROUP APPOINTS ZAPWATER COMMUNICATIONS – AND ITS TRAVEL LIFESTYLE NETWORK (TLN) PARTNERS – AS ITS INTERNATIONAL PUBLIC RELATIONS TEAM AMIDST GLOBAL EXPANSION
CHICAGO (May 10, 2023) – To support its global expansion plans, the Singapore-based Pan Pacific Hotels Group (PPHG), which includes the luxury Pan Pacific Seattle, has appointed Zapwater Communications, alongside its Travel Lifestyle Network (TLN) partners in South-East Asia, Australiaand the UK, to help co-ordinate its international public relations. Zapwater Communications will lead North American media relations and marketing efforts on behalf of the brand.
Zapwater Communications will work alongside SCOP3 Group in South-East Asia; The PC Agency in the UK; and Anne Wild & Associates (AWA) in Australia and New Zealand to further cement Zapwater and its brands as the hotel group of choice for a new generation of experience-driven city travellers.
Part of the global Travel Lifestyle Network (TLN) of over 20 specialist travel and lifestyle communications agencies, Zapwater Communications will support SCOP3 Group who will co-ordinate the global communications strategy to promote PPHG and its brands - Pan Pacific, PARKROYAL COLLECTION and PARKROYAL in the UK, North America, Australia and Indonesia.
With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group will be opening several innovative hotels in the coming weeks – launching the highly anticipated HOTEL BELLUSTAR,a Pan Pacific Hotel and HOTEL GROOVE, a PARKROYAL Hotel in Tokyo, Japan on 19 May; Pan Pacific Orchard Singapore on 1 June; and unveiling the multi-million dollar refurbishment of the Pan Pacific Singapore on 1 August, that will set a new benchmark for the brand’s graceful luxury.
"Our team is honored to represent Pan Pacific Hotels Group in North America, and we look forward to driving an innovative, metrics-driven strategy that celebrates this presitigous luxury hotel group’sexpansion,” said David Zapata, founder and CEO of Zapwater Communications. “We’re excited to work closely with our Travel Lifestyle Network colleagues are around the world to deliver exceptional results.”
“We look forward to working closely with all of the smart agencies we’ve selected to spearhead our global PR strategy as part of our group expansion in key cities such as Tokyo, Nairobi, Jakarta, Hanoi, Bangkok, Phnom Penh, Siem Reap and our home ground, Singapore. The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets.” Said Cinn Tan, Chief Commercial & Marketing Officer.
Zapwater Communications will be focusing on curated media trips, events and other brand experience programmes as part of the campaign to build global awareness of Pan Pacific Hotels Group.
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