A Year's Worth of Lessons

On January 7,I celebrated my one-year anniversary with Zapwater. Transitioning from an intern position to a full-time assistant has brought a new insight to the PR industry. Below are some major takeaways:

 (Sometimes)Title Doesn’t Matter

No matter what “title” you have, you are never too important for the little jobs. I'm always amazed at the work ethic at Zapwater, and how any team member is willing to step in to help someone in need. I will never forget the day I saw an account supervisor volunteer to work the front door at an event. Her lack of hesitation to work a position below her level really spoke to the company culture at Zapwater, and its message that, above all, we're a team!

Don’t Sweat The Small Stuff

I over analyze EVERYTHING! As I move into my second year at the company, my managers have taught me the importance of confidence in your work. Everyone makes mistakes, and sometimes its better to just learn from your experience and move forward then dwell in the past.

Always Give 100%

Put your heart and soul in every project you do! By investing your time and talent there is no way that you can fail. Don’t be afraid to ask questions! Come to work with a positive attitude and you will be amazed at what you can accomplish.

I'm looking forward to what this year will bring my way as I continue my journey with Zapwater. As a very famous Chicagoan once said:

“Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us. Cheers to a new year and another chance for us to get it right.” – Oprah

Alexis Lucente, Assistant Publicist