CAUSE MARKETING

Experts in cause related marketing, Zapwater continues to work with GreenLaces, a socially conscious organization dedicated to giving back to the Planet through "promises" and funding environmental initiatives.

GreenLaces was founded by Chicago Red Stars player, Natalie Spilger. A Stanford graduate, Natalie believes that athletes should not only serve as role models to youth, but also give back to the Planet. GreenLaces confronts this challenge through pop culture and individual reform providing an immediate and viral impact. GreenLaces inspires the masses to make “green” promises to the Planet whether it’s showering in a shorter period of time, using cups instead of plastic water bottles, and then purchasing green laces to serve as a reminder to that promise.

Zapwater continues to help secure media coverage for the organization like the NBC segment above. By helping promote GreenLaces, Zapwater is showing its support for the Planet and sprucing up its kicks at the same time. We're usually thinking orange, but Natalie is helping us think green.