HOUSE OF MARLEY
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Working together for a better world, renowned reggae musician Bob Marley’s Family, along with HoMedics, tapped Zapwater Communications to handle the media relations and social media initiatives for the announcement of The House of Marley. Zapwater assisted with a private experience at the House of Blues in Chicago in February 2010 to make the formal announcement of the partnership.
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The Movement will officially begin in Q4 of 2010 with a line of consumer electronics including boom boxes, docking stations, ear buds and headphones. The House of Marley is committed to the development of innovative products that adhere to Marley family core values: Equality, authenticity, charity and sustainability. Part of that includes making eco-friendly offerings and sourcing materials such as leather, wood and bamboo, as well as recycled plastics and fabrics.
Zapwater Communications also worked with HoMedics and the House of Marley at the International Housewares Show at McCormick Place, securing media appointments and developing an eco-friendly press kit. For more information, please visit www.thehouseofmarley.com.