IT'S EASY TO BE GREEN

When you think of the color green, what comes to mind? Perhaps it’s emotions like greed and envy or maybe material items like money? This April 2010, Zapwater’s signature color orange is slightly being overshadowed (and we’re okay with it) by the color green in honor of Earth Month.

Recently, Zapwater was tapped as the agency of record for GreenLaces, a non-profit organization dedicated to giving back to the Planet through promises and funding environmental initiatives. GreenLaces was founded by Chicago Red Stars player, Natalie Spilger, a Stanford graduate who believes that athletes should not only serve as role models to youth, but also give back to the Planet. GreenLaces confronts this challenge through pop culture and individual reform providing an immediate and viral impact. GreenLaces inspires the masses to make “green” promises to the Planet whether it’s showering in a shorter period of time, using cups instead of plastic water bottles, and then purchasing green laces to serve as a reminder to that promise.

Show your support for the Planet and make your own “green” routine promises by visiting GreenLaces at www.greenlaces.org. Also, be sure to tune in to Natalie Spilger this Saturday, April 17th on ABC Channel 7 at 6:30 AM, as she provides great green tips and discusses more about GreenLaces.

Jenn Lake
Creative Director