LOLLAPALOOZA IS RIGHT AROUND THE CORNER

This summer, Lollapalooza, will celebrate its 20th anniversary and its seventh year in Chicago on August 3-5. The festival line-up was announced last week and I couldn’t be more excited. I’m a huge fan of summer music festivals and this three-day event is shaping up nicely.

Concert-goers will continue to be introduced to new artists, as well as some old favorites.

I’m most looking forward to Arctic Monkeys, Best Coast, Fitz & the Tantrums, Lykke Li and Sleigh Bells.

Like last year, expect some Zapwater clients to be VERY visible during the three days. Can you say brand activation?

What do you think about this year’s line-up?

Visit www.lollapalooza.com and check it out!

Stephanie Reay Assistant Publicist