Social Media Spotlight: Pass the Baton

Like most PR professionals, my friends and family always seem to ask the question, “So…what exactly do you do, and what is a typical day like in PR?” Fortunately, instead of going into lengthy explanations, I can simply re-direct them to Instagram.

Meet PR Baton, a brilliant Instagram account that basically shows the world what a day in #PR looks like one photo at a time. PR pros come together in a photo relay to literally show what it takes to make it in our industry. A different PR professional or “runner” takes over the PR Baton Instagram account to document his or her day in five to seven photos. Follow the conversation with the hashtag #dayinPR.

A member of the Zapwater team will be participating soon, so be sure to follow us on Instagram at @zapwaterpr to get a glimpse into our world and follow me at @JenniferLake. I look forward to connecting with you digitally.

Jenn Lake, Vice President