ZAP Happenings: From the Midwest to West Coast

If you follow our social media channels, you may have seen the news that Zapwater has opened up shop in the “City of Angels.”  Late this summer, I moved to Los Angeles to help open up our first satellite office. We selected LA for a variety of reasons. Some of our clients have a significant West Coast presence; we feel our agency brings something new to the market; and it’s a top media market and the entertainment capital of the world. So far, so good.

As a Midwest transplant, I wasn’t sure what to expect. I’ve been fortunate to have spent a lot of time in Southern California throughout my professional career. I remember my very first public relations event in LA at Hollywood and Highland. We launched M&M’s Ice Cream treats with an ice cream truck manned by Mario Lopez. Marilyn Monroe, Elvis and assorted celebrities of yesteryear joined in the fun and scored us a photo that landed in People. Since then, my work in LA has expanded beyond events to include influencer relations, public affairs and more.

My time spent in LA for work has made for a smooth life transition. As a wellness aficionado, I love the ease of finding fresh produce, the array of outdoor activities and the city’s passion for good-for-you foods that don’t compromise on taste. I’ve fallen in love with Kreation’s kale chips and juices and have taken to cooking a lot. As a dog owner, I’m able to walk Mattie everywhere and take her with me to most establishments. I spend a lot of time on the Westside near the ocean, but still enjoy the occasional night out in Hollywood. The city has welcomed me with open arm -- especially the people.

While in our industry it can be hard to predict a few weeks out, let alone a year, I’m optimistic for Zapwater LA’s future. Our company’s culture is based on creativity, teamwork and pushing the envelope. I suspect we’ll fit in just fine.

- Nora Sarrawi, Vice President