ZAPWATER COMMUNICATIONS WOWS JUDGES AT PRESTIGIOUS BULLDOG AWARDS

CHICAGO May 1, 2012 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, today announced that it has received seven prestigious 2012 Bulldog Awards for its exceptional public relations and social media campaigns conducted for clients. Zapwater received the awards on behalf of four different clients. Zapwater was presented with three Gold, two Silver, a Bronze and an Honorable Mention. The Bulldog Award-winning campaigns were:

GOLD BULLDOG AWARD Best General Consumer Campaign The British Invade the Windy City TOPSHOP/TOPMAN

Special Event/Publicity Stunt The British Invade the Windy City TOPSHOP/TOPMAN

Best Campaign Under $50,000 Why A-Listers& Celebs are “Tie-ing” One On THETIEBAR.COM

SILVER BULLDOG AWARD Best Travel, Hospitality & Destinations Campaign The Global Photographer Visits Today Show ANDY BIGGS PHOTO SAFARIS

Best Arts & Entertainment Campaign Flower Power: Coast to Coast AMERICAN SCHOOLS OF FLOWER DESIGN

BRONZE BULLDOG AWARD Best Company Positioning/Branding Why A-Listers& Celebs are “Tie-ing” One On THETIEBAR.COM

HONORABLE MENTION BULLDOG AWARD Best Campaign Under $10,000 The Global Photographer Visits Today Show ANDY BIGGS PHOTO SAFARIS

“The Bulldog Awards are among the most acclaimed national honors in the public relations industry,” said David Zapata, president ofZapwater Communications. “Being presented with seven such awards demonstrates Zapwater’s ability to develop highly creative and effective campaigns that seamlessly integrateinnovative tactics with traditional media relations and result in a significant impact on our clients’ brands.”

Earlier in the year, Zapwater was also presented three Adrian Awards (Gold, 2 Bronze) from the Hospitality Sales and Marketing Association International (HSMAI).  In addition, the agency is a finalist for two Gold Sabre Awards (Best Retail and Best Fashion & Beauty campaigns), the largest public relations competition in the world.  Gold Sabre winners will be announced on May 8, 2012.

“This growing list of national and global accolades is a testament to the team at Zapwater and our amazing clients,” continues Zapata.  “We are further positioning ourselves as the go-to agency for creative campaigns that show ROI and an alternative to bloated global agencies.  The fact that one of our gold awards was for Best Campaign Under $50,000 should speak volumes. “

Winners of the 2012Bulldog Awards for Excellence in Media and Public Relations Campaigns enter a pantheon of exemplary practitioners. Winners were chosen from hundreds and hundreds of entries representing the very best strategic and tactical prowess that PR and corporate communications has to offer. Campaigns were judged by dozens of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

The awards are presented by Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.