Zapwater Communications Expands Mexico Presence with Hamak Hotels' Latest Projects
LOS ANGELES, CA (August 13, 2024) – Zapwater Communications is proud to announce its appointment as the agency of record for three of Hamak Hotels’ newest properties across Mexico: NUMU Boutique Hotel in San Miguel de Allende, Tropicana Los Cabos in San Jose del Cabo, and Casona Roma Norte in Mexico City. Hamak Hotels blends historical charm with modern sophistication, offering luxury, style, exceptional service, and local cultural experiences. Zapwater Communications' Los Angeles office will manage the three accounts, leading all public relations efforts and planning for the U.S. market with proactive and integrated communication strategies.
Having opened just last year, the intimate NUMU Boutique Hotel, part of The Unbound Collection by Hyatt, offers a luxurious retreat with breathtaking views in the historic downtown of San Miguel de Allende, a UNESCO World Heritage site. Featuring the only rooftop pool in downtown, the cosmopolitan property houses 44 stylish guest rooms and four suites, seamlessly blending comfort and elegance. The newly rebranded rooftop restaurant, NŌIA, serves Mediterranean cuisine with a refined Mexican twist and boasts breathtaking 360-degree views. Meanwhile, Enrique, nestled in the hotel’s courtyard, offers a delectable blend of Mexican and Spanish culinary influences. Both dining concepts source fresh, locally grown ingredients. To embrace San Miguel de Allende’s culture of the arts, NUMU hosts dynamic rotating art exhibitions that celebrate the city’s vibrant artistic legacy and directly engages the guests with the city’s creative community. The pet-friendly hotel also includes two versatile meeting spaces, a modern fitness center and a therapeutic spa offering a blend of ancient rituals and advanced treatments.
Across the Gulf of California at the most southern tip of Baja California Sur, Hamak Hotels is breathing new life into the heart of the arts district of San Jose del Cabo. Opening in August 2024, Tropicana Los Cabos is nestled right on the Main square, just steps away from art galleries, swimmable beaches, biking routes and the marina. The traditional hacienda-designed hotel features 68 rooms and two suites featuring tasteful regional touches and contemporary comforts, where guests can relax after participating in the daily and complimentary on-property activities, classes and workshops. This revamped property offers an array of amenities including three food and beverage options, an outdoor hot tub and heated pool, a range of dedicated spaces for weddings, meetings and events, as well as a game room and a wellness center with a terrace offering yoga classes, Tibetan singing bowl sessions, and massages. The hotel dining options include Tropicana Cocina de las Californias, the signature restaurant dedicated to the rich, culinary legacy of the Californias with a farm-to-table menu; the Mediterranean-inspired outdoor restaurant El Patio; and the Tropicana Pool Bar.
Debuting September 2024, Casona Roma Norte boutique hotel, nestled in the vibrant Roma neighborhood of Mexico City, is a beautifully renovated historic mansion with a preserved façade and elevated interior design. Featuring 32 rooms with light, earthy tones, the hotel combines modern comforts with local artistry, reflecting the dynamic culture of the area just outside its doors. Guests can indulge in a variety of amenities including a distinctive mezcal and sushi bar concept, a speakeasy that is poised to become the city’s newest hotspot and a rooftop restaurant offering panoramic views of the bustling city.
“We look forward to deepening our professional relationship with Hamak Hotels and working closely with their exceptional team of hospitality experts,” says Jennifer Barry, managing director of Zapwater Communications’ Los Angeles office. “By leveraging our extensive knowledge of the Mexican tourism and hospitality sectors along with our expertise in U.S. media relations, we aim to boost U.S. awareness of these outstanding properties.”
For more information about Numu Boutique Hotel in San Miguel de Allende, please visit https://www.hyatt.com/en-US/hotel/mexico/numu/bjxub.
For more information about Tropicana Los Cabos in San Jose del Cabo, please visit https://www.hyatt.com/en-US/hotel/mexico/numu/bjxub/rooms
For more information about Casona Roma Norte in Mexico City, please visit https://casonaroma.com/.
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