SHUN CUTLERY JOINS ZAPWATER COMMUNICATIONS AS A NEW CLIENT

Zapwater Communications is pleased to announce Shun Cutlery as a new client whose retained the agency for influencer marketing and content campaigns. Renowned for its handcrafted Japanese kitchen and chef knives, Shun will work with the agency to increase its presence in the North American market, and join Zapwater’s thriving home and design roster, including top brands like Ace Hardware, Hestan Culinary, and Ball Horticultural.

Shun Cutlery has a rich heritage rooted in the ancient traditions of Japanese craftsmanship. The brand's name, "Shun," symbolizes the pinnacle of perfection—a concept deeply ingrained in Japanese culinary tradition, where ingredients are at their peak of flavor and ripeness. Founded in 1908 in Seki City, the heart of Japan's cutlery industry, Shun has continued to uphold the artistry and quality of Japanese blade-making, combining time-honored techniques with modern materials and technology.

Each Shun knife is a testament to exquisite craftsmanship, taking over 100 individual steps to create. The brand has introduced North American chefs and home cooks to the elegance of Japanese cutlery, characterized by thinner blades, sharper edges, and lighter weights compared to traditional European-style knives. Shun's commitment to quality and innovation has earned it numerous accolades, including multiple "Kitchen Knife of the Year" awards at the prestigious Blade Show.

"We are thrilled to welcome Shun Cutlery to our roster," said David Zapata, CEO and founder of Zapwater Communications. "Their dedication to maintaining ancient traditions while embracing modern technology aligns perfectly with our mission to represent brands that exemplify quality and innovation."

Serena Williams, Director of Sales, Houseware Division, Kai U.S.A said, "We are excited to partner with Zapwater Communications to elevate Shun Cutlery’s presence in North America. Their expertise aligns perfectly with our mission to grow our community of passionate Shun enthusiasts. Together, we look forward to expanding our reach and deepening our connection with our dedicated customers."

For more information on Zapwater, please visit www.zapwater.com.

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