BSH HOME APPLIANCES NORTH AMERICA NAMES ZAPWATER COMMUNICATIONS PUBLIC RELATIONS AGENCY OF RECORD
The home appliances division of the Bosch Group has selected the agency to support BSH corporate, as well as its Bosch and Thermador appliance brand efforts for North America
Zapwater Communications has been retained by BSH, the home appliances division of Germany’s Bosch Group, as its public relations agency of record for “Region North America.”
The consumer, lifestyle, design/real estate, travel and retail agency will support media relations, as well as select influencer marketing and corporate social media efforts in the U.S. for BSH corporate, as well as the globally recognized Bosch and Thermador brands. BSH selected Zapwater following a competitive pitch process.
“We are honored to partner with BSH to further elevate their iconic Bosch and Thermador brands, in addition to overall corporate brand presence in the North American market,” said David Zapata, CEO and founder of Zapwater. “Leveraging our expertise, we look forward to driving awareness of the organization’s brands across the continent, while supporting growth and market share expansion."
BSH Hausgeräte GmbH (BSH) is one of the world’s leading home appliance manufacturers. Headquartered in Germany, the company operates in more than 50 countries, with manufacturing facilities spanning multiple continents. Recognized for precision-engineering, sustainability, design and smart technology, BSH operates 10 celebrated brands globally. In North America, the Bosch, Thermador and Gaggenau brands are offered through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups.
Bosch is a globally recognized brand renowned for its high-quality, energy-efficient and technologically advanced home appliances. With a heritage deeply rooted in legendary German engineering, the Bosch brand is synonymous with precision and reliability – with a diverse range of premium home appliances including ovens, cooktops, dishwashers, refrigerators, microwaves, washing machines, dryers, espresso machines and more. The brand remains one of the most trusted marques in the industry – both in North America and worldwide.
Thermador was founded in 1916 and carries a rich pioneering legacy – having introduced the world’s first built-in wall oven, first stainless-steel dishwasher and appliances, first built-in refrigerator-freezer and many more innovations that are the norm today. The luxury brand is now synonymous with high-end, professional-grade kitchen appliances. Designed for culinary enthusiasts and professional chefs, Thermador blends cutting-edge technology with sleek, modern design. Its portfolio includes high-performance ranges, ovens, cooktops, ventilation systems and more, featuring the patented Star® Burner for superior heat distribution. The brand also offers customizable panel-ready columns and built-in refrigerators, including the Freedom® Refrigeration series, ultra-quiet dishwashers with StarDry™ technology and Home Connect™ app integration for remote control and monitoring.
The BSH account will be managed out of Zapwater’s Chicago office.
For more information, please visit www.bsh-group.com/us.
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