PURPOSEBUILT BRANDS RETAINS ZAPWATER COMMUNICATIONS FOR INTEGRATED COMMUNICATIONS SERVICES

PurposeBuilt Brands, a pioneer in crafting top-tier products for cleaning specialty surfaces, has selected Zapwater Communications as it’s earned media and influencer agency of record. The partnership will focus on driving awareness, interest and conversions for four of PurposeBuilt’s pillar brands: Weiman, 30 SECONDS, P.F. Harris, and Green Gobbler.

Through a comprehensive communications strategy, Zapwater will execute a multi-faceted campaign aimed at positioning PurposeBuilt Brands as the preferred choice among home care products, with its surface-specific products aimed at tackling everyday messes from plumbing issues to kitchen cleanup. The agency’s tactical approach includes proactive media relations across local, regional, and national outlets, tailored influencer marketing initiatives featuring long-term brand ambassadors, and targeted campaigns aligned with seasonal and consumer trends. These efforts will focus on securing earned media placements, engaging influencers, and generating third-party credibility for the portfolio.

The addition of PurposeBuilt Brands represents another milestone for Zapwater Communications, reinforcing the agency’s expertise and continued expansion in consumer and home-focused brands.

"We are honored to partner with PurposeBuilt Brands to elevate its diverse portfolio of trusted household products," said David Zapata, CEO and founder of Zapwater Communications. "This collaboration highlights our agency’s ability to connect consumers with brands that make a meaningful difference in everyday life. It also strengthens Zapwater’s presence in the consumer home care space, aligning with our vision for continued growth in this sector."

“We’re excited to partner with Zapwater Communications to amplify awareness and engagement for our trusted pillar brands,” said Jon Bellante, Chief Marketing Officer at PurposeBuilt Brands. “Their expertise in crafting impactful campaigns and connecting with consumers aligns perfectly with our mission to provide innovative, solutions for everyday cleaning challenges. We look forward to a successful collaboration that drives further consideration for our brands.” 

 For more information on PurposeBuilt Brands, please visit www.purposebuiltbrands.com.