THE COOL KIDS ARE CLASHING

Those who know me are familiar with the expression “too matchy matchy”. A phrase I heard once uttered by Lauren Conrad on The Hills that has stuck with me since. Don’t be afraid to mix patterns, avoid double solids, and never, NEVER match your shoes to your belt.

The best part about the seasons in Chicago is how our dress code constantly evolves to reflect the weather. Icy winter days are behind us and May is in full bloom. Put away the wool, chunky sweater, and start having fun with fashion! Zapwater is currently working with the UK brands Topshop and Topman to launch their new Midwest flagship store in Chicago this Fall.

The Brits must have read my mind as Topman’s Spring 2011 collection is anything but matchy matchy. An explosion of color and pattern, their Field Daze trend is a layered eclectic mix of Navajos, stripes, polka dots, fairisles and florals worn together to give that all important pattern clash look. Enjoy a variety of lightweight laundered fabrics, cargo and utility detail on outerwear and shorts & contrasting details on tee’s, shirts and knits. Start cuffing those jeans because there is no time like the present to start trying out summer festival ensembles!

Rest easy Chicago gents, before the store opens we can happily order anything seen on http://us.topman.com/

Michael Corrigan Publicist